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This paper aims at closing this gap, by providing such a definition and presenting a classification framework for data market places.
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But while there have always been great expectations for the wireless data market, nailing down accounts with corporations has been difficult until now.
In 2001, the cellular data market accounted for just $1 billion in revenue.
Because for now Big Data marketing is more promise than reality.
Alana Muller, director of wireless data marketing for Sprint, said companies are reluctant to sponsor ads because demand for video is still new.
It shared owner names and car registration data for unrepaired vehicles with Tustin data marketing firm Acxiom.
"In every idea we pursue, we look for data points and market points from multiple different sources.
Having conquered the market for data communications, Chambers has set his sights on the $225 billion market for telecom gear: bigger switches that can handle voice and data.
The EMC Corporation, for instance, is using I.B.M.-made disk drives to battle I.B.M. for the data storage market.
Recently, Dell has switched course a few times in the market for data storage systems -- advanced computers, often linked in networks, for storing and managing important corporate data.
I.B.M. stepped up, seeing an opportunity to add to its large software business, acquire valuable researchers and consolidate the market for data center hardware.
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