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As Jacquelyn Ford Morie, who is manager for creative development, said, the idea is that "emotional connectivity enhances learning".
Evan Fry rejoined Crispin Porter & Bogusky, part of MDC Partners, in a new post, executive director for creative development.
"The shock value is critical to break through the clutter that's out there," said Bea Bartolotta, deputy director for creative development at the antidrug group.
"We learned a lot about weatherization issues in Paris," said Tom Morris, vice president for creative development at Hong Kong Disneyland.
Ms. Boeke, who becomes executive director for creative development, succeeds Kara Rosen, who joined Condé Nast Traveler as creative services director.
Mrs. Goldberg, 34, is an executive director for creative development in the global media group of Time Warner in New York.
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She is the director of creative development for the Partnership for a Drug-Free America, a nonprofit organization in New York, where she oversees the production of public service announcements.
Seth Unger, director of creative development for NYC TV, said he eagerly embraced the idea.
"H.P.'s next round of creative development for Spiceworks is based on the users' ratings and feedback on our ads," said Lauren Belliveau, media buyer for Hewlett-Packard's small and medium-size businesses at DraftFCB, a unit of the Interpublic Group of Companies.
"They're building a whole new infrastructure for a whole new phase of life in the apparel industry," said Jen Taylor, brand manager and director of creative development for Mountain Khakis, a Jackson Hole, Wyoming-based outdoor apparel company that recently partnered with the workshop.
James Jockyy" Petrie, who for many years was head of creative development at Heston Blumenthal's Fat Duck in Bray, recently joined the Ledbury in a similar role to help develop all aspects of the restaurant.
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