Smartsheet, the project management and collaboration tool that went public last April, announced the acquisition of Seattle-based TernPro, Inc., makers of Slope, a collaboration tool designed for sharing creative assets.
Like anyone else, writers are likely to take for granted their most valuable creative asset -- namely, their curiosity.
YouTube today introduced a series of new tools for marketers, one of the more notable being "Director Mix," a technology that allows a company to create thousands of video ads tailored for different audiences all using a single creative asset.
Creative Market, the online store for creative digital assets, including graphics, themes, templates and fonts, this week introduced a new Photoshop extension that's designed to preview the power of its upcoming API.
Rather than settle for the lowest-common denominator of default fonts, some companies opt for two tiers of fonts and creative assets: One for PowerPoint and Microsoft Word use, the other for high-end creative work.
Gomersall told me that he's trying to solve a problem that he saw again and again in meetings with marketers — when they needed to bring out the creative assets for a campaign, that usually meant looking for a folder full of papers, pointing to art on their cubicle walls or saying, "Let me pull up this email, I think I have a PDF, but it might be old …".
While the campaign is originating with the New York chapter, the scope of the campaign will be national, not only because it is on Facebook, but also because the creative assets for the campaign are being shared both with the national office and with other chapters to promote their own services.
I know that rights issues and other legal quandaries can tie up creative assets for years, but surely if determined minds really applied themselves, some resolutions could be reached.
Creative assets – artworks, archives, films, books, photographs – could be reused and redistributed within the space, an antechamber to the main internet, but only for non-commercial use.
For example, SigOpt might test one set of ads, then, based on those initial results, use the same creative assets to create new versions with which to experiment.
