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As the High Line project proved, reclaiming old infrastructure for contemporary needs creates new and compelling forms of public space while generating significant economic development.
But to counter perceptions that brands trading in nostalgia are too old-fashioned for contemporary needs, many of the revivals, like StarKist's, also involve updating and refreshing the mascots, songs, slogans and other venerable ad elements.
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From the first grant bid to the Medical Research Council onwards, those working on antibiotics repeatedly and explicitly linked their research – whether 'basic' or 'applied' – to the immediate contemporary needs for infection control, particularly in wartime.
Rather than the old model of landscape as a pleasant backdrop, contemporary needs are for landscapes that are more active, programmed and useful".
The report aims to set up traditional medicine for contemporary health needs, diseases and standards.
Patrick Awuah, education entrepreneur creating a new model for higher education in Africa that combines training in ethical leadership, a liberal arts tradition and skills for contemporary African needs and opportunities.
Amongst its many functions, CPD aims to sustain competence and introduce new skills as required for contemporary practice needs.
Full mathematical derivations are presented for the mechanisms before they are evaluated according to contemporary needs.
The books seem written to fill a contemporary need for the managed Other, much as adventure books filled a turn-of-the-century need for a differently managed Other.
Perhaps, I said, if Gauguin had been alive now he would have gone to Taha'a Noho Ra'a and stayed in an over-water bungalow at the Pearl Beach Resort and Spa as a way of reconciling the savage part of his own nature with the contemporary need for boutique luxury.
But that's a good thing, according to Sepahvand, "because it throws a bone at our contemporary need for speedy, bite-size, dumbed-down 'understanding'" of colonial injustice.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com