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Despite the lack of broad data, Rachel Botsman, author of What's Mine is Yours, and founder of Collaborative Lab, is in no doubt about the progress made since her renowned 2010 TED talk, The case for collaborative consumption.
Of course, not everyone looking to get across town is interested in sparking a romance, and attempting to avoid uncomfortable social situations is a fact of life for collaborative consumption companies like Airbnb, TaskRabbit and others.
Support for collaborative consumption and fintech.
Tinder's latest app is actually designed for collaborative consumption.
But the "wise" online crowd opens business for collaborative consumption.
Stripe launched its own service for collaborative consumption startups like Lyft in June of last year.
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Nonetheless, these kinds of worries seem to be the prerogative of older people, as the world's young people are the driving force behind social gaming and the wacky, varied world of collaborative consumption, for example.
Perhaps the best-known example of collaborative consumption is Airbnb, through which people rent out spare rooms, flats or houses to travellers looking for somewhere to stay.
It offers a sojourn based on the principles of collaborative consumption.
How can organisations take advantage of the rise of collaborative consumption and the sharing economy?
In the coming years, I envision an enabling environment for the Sharing Economy to evolve that provides a "runway" for new collaborative consumption companies to grow and incentives for established companies to innovate.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com