PaeDae launched its rewards network last year, allowing publishers to give game players physical and virtual rewards for reaching certain milestones, and for brands to present their ads as part of the rewards.
The club also sells awards for reaching certain milestones: an embroidered patch for five states; enameled pins for 25, 30, 40 and 48 states; and an engraved hardwood plaque for finishing all 50.
Updates to the game added awards for reaching certain milestones (such as the Golden Cowbell for 100,000 clicks), the ability to earn Mooney by clicking on other users' Cow Clicker news feed posts, and the chance to randomly gain or lose Mooney on every click.
CMT also adopted Corning's rigorous five-stage model for new product development, along with clear expectations for hitting certain milestones.
The app includes nutrition coaching, integration with activity trackers and rewards for hitting certain milestones.
For example, JetBlue's CEO Robin Hayes has at one point given each crewmember in the company a Lift award for reaching certain milestones.
Kiip is the reward platform that works with both developers and advertisers to bring app users rewards for meeting certain milestones in a game or other app on both iOS and Android devices.
(Kiip, for those unfamiliar, allows app developers to reward users with free product samples, gift cards, mp3 downloads, and more, for hitting certain milestones or achievements in the app).
He plans to create a karma system that rewards active contributors and also provides incentives for users to achieve certain milestones.
Loyalty creates a reason for users to keep coming back, extra reasons to communicate (push notifications!) with them, and affords more creativity in pricing plans by segmenting customers and creating incentives for them to reach certain milestones.
