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He said: "The scope for brand damage is greater now.
Did the endless UK headlines criticising Atos's performance make the company nervous about the potential for brand damage to Maximus?
He says there have been no discussions within Capita about the potential for brand damage, of the sort experienced by Atos in the past few years as it has delivered the work capability assessments – facing repeated, noisy, protest from disability groups.
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The appeal has also caused some potential sponsors still to not move off the edge and into the sport, for fear of brand damage.
Companies that fail to plan for recycling face "brand damage" at the very least, he said, as well as potential fines and legal action if the batteries end up being illegally incinerated or dumped in landfills.
Companies that do not plan for recycling face "brand damage" at the least, he said, and the possibility of fines and legal action if the batteries were illegally incinerated or dumped in landfills.
It has brand damage for us".
But computer-makers that bought Sony's batteries are seeking redress through the courts for lost business and brand damage.
Serious brand damage for the Party.
To date, the risks of fractional franchising have not materialized into brand damage for either MSI or PSI.
Reputation and brand damage like this is hard for any brand to bounce back from.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com