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This allows for better analytics, better usability and better conversion rates.
But the need for better analytics is significant.
The market is brimming with competitors trying to meet this need for better analytics.
The numerous social features aren't provided solely to allow readers a new way to socialize around the magazine's content or for better analytics, though – they also make it possible for the magazines to introduce new ways to navigate through content.
But they've all emerged because of timing: the need for better analytics is there, and the technology is ready to support it.
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Google is also working on making it easier for developers to analyze, monetize and publicize their titles, with better analytics for Play Games on the Google Play Developer Console, that tracks and visualizes things like signed-in users, daily active users, player retention and leaderboard engagement.
Embedly Pro also includes better analytics for developers, and it can detect when a link is malicious.
The new cash injection will be used to hire more talent; and to keep expanding the product with better analytics for more categories of business users — or, in the words of CEO and co-founder Danielle Morrill, "unlock the web for modern professionals".
The forthcoming iOS 8 release due out this fall tries to address the app discovery problem in a number of ways, with an improved "Explore" section, new subcategories, related search suggestions, search trends, app bundles, better analytics for developers tracking campaigns, and more.
It will double its current staff to 150 over the next year or so, move to a new corporate headquarters, localize Digg sites for international markets, give publishers better analytics, and spend more on marketing.
In the future, Jackson and Roberts say that they'll be working on building even better analytics tools for merchants, so they can derive more value from the platform.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com