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The awareness campaign, called "Tomorrow is worth saving for", aims to use social media to show the benefits for retirement of saving earlier in life.
"War" was inappropriate, because historically wars have been fought for "aims".
"As for aims and ambitions, all I really care about is winning and trying to win as many Premierships and Heineken Cups as I can.
Whatever acts are permissible for those who fight in a just war ("just combatants") are also permissible for those ("unjust combatants") who fight for aims that are unjust.
In the wake of World War I, Woodrow Wilson showed that it was possible to use redemptive rhetoric for aims that went beyond nationalism, and yet to still fall victim to hubris.
The tool, which transportation authorities in Kansas City, Portland and the Chicago area have signed up for, aims to give planning officials the possibility to model patterns of travel in a city.
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Critics of shareholder proxy access proposals question whether shareholders can be trusted to faithfully fulfill the hoped-for aims of the proposed policy change.
P17 AudioBoo unveils plan for Aim listing.
Apply for Aim High now!
Aim for target heart rates.
For blusher aim for a tanned colour.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com