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She had been senior vice president for affiliate marketing at DG FastChannel.
Mike Hopkins, the president for affiliate sales and marketing for Fox Networks, said in a statement that the change was about providing a product to "enhance the value of pay television to subscribers".
That could make it harder for affiliate owners to reject network shows, discourage production of local news programs in favor of national broadcasts, and lead to more homogenized programming, they contended.
The diversion programs have made life difficult for affiliate marketers in the last year, said Steve Messer, chief executive of LinkShare, a company that runs a major affiliate network.
Industry experts say it would make more sense for online marketers to scrupulously vet affiliated Web sites before letting them promote their products, so they wouldn't need to set up new merchant accounts after the fact to look for affiliate fraud.
Asked in a telephone interview Friday, Sean Bratches, ESPN's executive vice president for affiliate sales and marketing, said Mr. Robbins's figures about ESPN's ratings or viewership understated its importance to die-hard sports fans, a mostly male audience that is valuable to advertisers because it is hard to reach.
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It seems that bystanders have either good friendships with the opponents of the affiliation recipient, or they show a preference for affiliating with their good friends.
Joseph and excommunicated for affiliating with those not-Roman Catholics in Rochester.
It owns some of the stations outright; others it operates or manages for affiliated companies.
Teachers working for affiliates of Moscow-based institutes fall outside the bounds of labor laws.
She covers Europe, the Middle East, Asia and Africa for ABC NewsOne, a news service for affiliates of the ABC Television Network, and is based in London.
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