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As mayor, I'd be on a mission to make London less of a rip-off for ordinary people, with lower transport fares, free insulation for every home, more affordable housing for rent and a living wage for everyone.
"Now, as fuel bills get higher and higher and become more of a rip-off for residents, we are doing it again.
It comes down to a purely economic choice: $20 for a rip-off or hundreds for the real thing?
If 15 minicakes for a dollar seems like a rip-off, head over to east Chinatown, an area less frequented by tourists.
You might have seen some of the posters for Limitless: a rip-off of vitamin supplement ads, they offer the grandiose promise of "the perfect version of you".
Tarzan in Istanbul is actually very good, and Kilink, a suavely evil skeleton with an eye for the ladies (a rip-off of an Italian comic book character), deserves his own Hollywood franchise.
Hedge fund operators should use illustrations to show why their one-sided incentive fees (they get 20% of your gains, but chip in nothing for your losses) are a rip-off.
For example: The expression "a rip-off" means, "an unfair deal".
The brutal peaks of the Monte Rosa massif occasionally appear through the clouds while we eat our picnic of bread, ham and pickles, bought from a Swiss supermarket for £12 that morning, which seems a rip-off when we go for a beer in the cafe at the top of the cable car from Macugnaga, and see truffle pasta on the menu for €7.
To fill the gap, fares will continue to rise by more than inflation (a 7% increase is scheduled in January).That will provoke howls of protest, and reinforce the impression (which surveys by Passenger Focus, a travellers' watchdog, show are widespread) that railways are a rip-off for those who use them.
That's why I find today's VentureBeat piece by Rocky Agrawal titled "Yelp advertising is a rip-off for small advertisers" to be ridiculous.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com