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It was nothing more than a fast delivery service for information -- that was what serious people who had either lost a lot of money in the late stages of the Internet boom or, more likely, failed to make money began to say now.
After all, it was the noise that scared away many of their customers, consisting mostly of small restaurant owners looking for a better, faster delivery method.
Google is shutting down PageSpeed Service, its hosted solution for optimizing websites for faster delivery, on August 3. Developers have until then to change their DNS settings or their sites won't be available anymore.
Comcast, for example, won't be able to charge Netflix a higher fee for faster delivery of its content to users.
They've signed a deal with the largest package delivery company in New Zealand and are doing a partnership with McDonald's for a fast-food delivery pilot.
Allowing operators to play favourites might also hamper innovation, warns Vint Cerf, who now works at Google and is one of the internet's founding fathers.Last week Ron Wyden, a senator from Oregon, introduced a bill that would prohibit network operators from charging for faster delivery for some content, or favouring some sources of content over others.
During the day he works for a fast-food delivery service, but, as with Li'l Cee, dancing is his world.
Why on earth shouldn't a company be able to charge more for, say, faster delivery of video, or special broadband links that ensure snappy connections for video-gamers?
Following the Federal Communications Commission's vote to move ahead with new open Internet rules that could allow for some companies to pay for faster delivery of their content online, calls of protest have sprouted from Internet companies and activists alike.
On the e-commerce front, meanwhile, there are an increasing number of options for faster delivery.
Due to growing consumer expectations for faster delivery, FreshDirect introduced FoodKick, for one-hour delivery in select locations.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com