Sentence examples for for a branding from inspiring English sources
In the fall of 2010, AOL commissioned her to come up with new artwork for a branding campaign: money!
One of the new management's first acts was to set aside $200m for a branding campaign, whose main message is that HP is a company of invention, bent on democratising technology.Ms Fiorina's labours are already producing results.
See also: fragrance houses that take cliché "male" labels (Porsche, James Bond, Pirelli and the like) and lazily plaster them on to a generic aftershave, like something created for a branding task on The Apprentice.
"If you need money because you are trying to pay for a branding strategy, then it will be hard to get financing," said David Golden, co-director of investment banking at Chase H & Q. "Unless companies are on the cusp of profitability, it will be difficult".
No matter how much we like the product, and we do, it was the wrong place at the wrong time for a branding campaign with a mascot.
You don't often see app publishers taking this unique approach where the app is only a part of their brand from the get-go, but for a branding firm like this, the strategy makes sense.
