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The company teamed up with Vivienne Tam for a branded reader a few years ago.
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As a campaign for a branded prescription drug, this commercial is ground-breaking.
First companies devised tiered systems for drugs, making a consumer pay more for a branded drug than a generic.
The Medicaid rebate for a generic is 13percentt compared with a minimum 23.1percentt for a branded drug.
Don't be too cost-conscious, and go for a branded one (e.g. Bosch, DeWalt, Black&Decker or Makita).
Competitor Scribd also offers branded readers.
For example, a branded toothpaste violating the trademark; generic automobile parts that violates a design patent or a branded pharmaceutical pill bottle that violates the trademark as well as a patented, proprietary cap designs.
Whether said screens will be used for a self-branded e-reader or sold as OEM parts for other product lines is still not clear.
For many fashionistas, a branded handbag from the likes of Chanel, Gucci and Louis Vuitton is a must-have accessory.
For Microsoft, introducing a branded smart phone could be a good revenue opportunity, says Pacific Crest Securities analyst Brendan Barnicle.
For example, using a branded hashtag as part of a contest is a great way to encourage user interaction.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com