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In calling in an outsider, Nike, which normally sets the trend, has become a follower of a fad in which companies seek to hire executives with CEO or president already on the resume, rather than a candidate from within who knows the company.
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That's why even though EDM was one of the biggest fads in recent memory—a fad it was, and as a fad it will go.
It suggests you're a bit of a fad.
It's less of a fad, more a phenomenon.
"It's sort of a fad," she said.
Hashtag campaigns are something of a fad at the moment.
Spiritualism was something of a fad in those times.
'But to the followers it's just a fad,' bemoans Big Boi, 'something for show, like Zsa Zsa Gabor and her chihuahuas.
Until very recently, the company has worked hard to satisfy both camps, but the 6 Series is overwhelmingly a trendy car for the followers of fads.
New Ad Fad.
And in a sign that things might already be getting out of hand, bone broth is linked to a fad diet (followers of the Paleo diet are especially keen) and there's a pet food spin-off, aimed at presumably outrageously pampered cats.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com