You have folks marketing tomato sauce, for example, who don't make their own spaghetti but dine at fine Italian restaurants and have not opened a jar of spaghetti sauce in their own house in years.
For those folks marketing big purchases like a business opportunity, not so much.
We need to tell stories to get folks to mentor, adopt, or just to care, the same way folks market the new Volvo or Chevy.
Professor Rivera-Servera's work includes research on history museums, the economics of cultural tourism, indigenous artisan communities, the performance of labor, and craft production and folk art markets.
There will be food markets, folk music, and entertaining diversions such as "salami throwing".
The folk art market is very strong at the moment".
The next International Folk Art Market will be July 12-13 on Milner Plaza; (505) 476-1189; www.folkartmarket.org.org
Always a destination for artists, Santa Fe brims with creativity during the summer, starting with the Santa Fe International Folk Art Market, July 12 to 14, which brings together nearly 200 folk artists from 60 countries.
Child-friendly activities abound at the Santa Fe International Folk Art Market, July 17 and 18, at the Museum of International Folk Art, 706 Camino Lejo; (505) 476-1200; www.moifa.org.
Uruapan, Michoacan: The largest open-air folk art market in Mexico starts the weekend of Palm Sunday.
