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If a company is completely comfortable with its choices, it's at risk of missing important changes in its environment.I have argued that planning, cost management, and focusing on capabilities are dangerous traps for the strategy maker.
The first consideration is normative, and this is the argument Sen and Nussbaum most often offer: by focusing on capabilities rather than functionings, we do not privilege a particular account of good lives but instead aim at a range of possible ways of life from which each person can choose.
Focusing on capabilities is also important because it forces the conversation to be about what an individual can achieve in a broad sense -- their potential -- not just about whether they are a fit for the immediate role they are being assessed for.
Focusing on capabilities also reveals the various determinants that shape a person's ability to utilize resources to advance her or his own ends.
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And by focusing on capability over experience, you increase the chances you find that person.
Most marketing organizations naturally focus on capabilities customers disproportionately value.
Many executives prefer to focus on capabilities that can be built for certain.
They focus on capabilities that go beyond delivery and may want to put new suppliers in business.
Here, I focus on capabilities such as attentional modulation and concept learning and discuss their mechanistic bases.
CEOs should focus on capabilities, not who's available, and staff up only when the strategy, business model, and value proposition are clear.
When assessing where your company lies in terms of the linkage between corporate and business units, focus on capabilities and resources (such as the ability to develop new products or brand) that are critical to creating and capturing economic value.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com