So in 2009 E.ON went back the drawing board and, working with Futerra Sustainability Communications, set about devising a new approach that fosters a deeper level of engagement and focuses wholeheartedly on innovation.
But in recent weeks, Facebook founder and CEO Mark Zuckerberg has been more focused on running the business and making acquisitions than on preparing for the share sale, according to one of these people, making it hard for him and other managers to focus wholeheartedly on the IPO preparations.
Neither project can focus wholeheartedly on what is best for it".
However, point 2 above — "Neither project can focus wholeheartedly on what is best for it" — is the most important point.
Maybe it's a relatively new phenomenon, but these days it seems that focussing wholeheartedly on anything that isn't a career -- whether you're male or female -- is frowned upon.
Also, he said, because he had been struggling to find work, he was so wholeheartedly focused on his career that he could not "devote time and energy to a healthy relationship".
More than 100,000 people downloaded Willow during the beta, and the company is focused on user growth wholeheartedly before making any decisions about monetization.
Whitehall departments are too busy concentrating on other issues to collaborate wholeheartedly with it, while the Home Office is focused on countering terrorism, and the MoD on operations abroad.
The responsibility can be shared by those in the scientific community who have focused on the science without adequate consideration of its translation, and by public health officials and medical professionals who, perhaps daunted by the technicality of science, have not wholeheartedly sought a complete understanding of the relevant science, or simply haven't known the right questions to ask.
As he launched his new pledge to stop employers exploiting foreign workers and undercutting local wages, Miliband did not wholeheartedly endorse the document, saying people should focus on Labour's overall approach to immigration.
