"The wall dividing the newsroom and business side has served The Times well for decades," according to the Times' Innovation Report, "allowing one side to focus on readers and the other to focus on advertisers," as if this had been, all along, simply a matter of office efficiency.
He was once invited to give the annual Delacorte Lecture to the students at Columbia Journalism School and advised them to ignore advertisers — they are merely "guests" — and focus on readers.
To give you a flavour, he writes "Put simply, a history of audiences reverses the traditional perspective of intellectual history, focusing on readers and students rather than authors and teachers.
By this time, distribution had become too focused on existing readers and had failed to attract new ones.
The publisher said that it will also launch a new version of its subscription mobile app which charges readers outside the UK, and keep control of the i100.co.uk, which is focused on younger readers.
Although initially focused on college readers, the company says it's now reaching "the elder millennial audience" — 50percentt of its readers are over the age of 24.
Papers are becoming more focused on their readers rather than advertisers, which have historically accounted for around 80% of their revenue.
"But if David Dinsmore were here what he would say is we understand the concerns that people have and he's engaged with them but in the end he and I, indirectly, are more focused on Sun readers, our customers".
Parse.ly, which has raised $6 million, partners with digital publishers on analytics focused on how readers are responding to content.
Carl is the proud owner of Frictionless Living which is focused on helping readers live a simpler and more personally satisfying life.
