The Saks holiday campaign will be focused on merchandise "from the pinnacle of luxury to very affordable luxury," Ms. Grabel said, "items that are exclusive to us in a range of price points".
It focuses on merchandise that complements rather than duplicates what is offered in Wal-Mart's stores.
To establish Swezey's with the 20- and 30-somethings, the store asked EGC Media to focus on merchandise, lifestyles and the store's personalized service.
That deal enabled the company to focus on merchandise like pots and pans, the market for which has been stale in recent years.
Along with its distribution system, Yannas says Kmart needs to focus on merchandise that sells.
Shopify is well positioned to do the back-end and cloud management for luxury, small and niche players who will rightly focus on merchandising, margins, product mix and display, just as offline stores do.
After countless tweaks, eBay's marketplace Web site now has a noticeably cleaner design to keep buyers focused on the merchandise.
Mr. Eyler, the former chairman of F.A.O. Schwarz, has also focused on developing merchandise sold exclusively at Toys R UsUs at higher margins, like Animal Planet toys and Nickelodeon boutiques.
It also offers brand name and private label merchandise focused on apparel, shoes, cosmetics and accessories.
"Macy's seems to be heading into a period when it is finally putting the merger-and-consolidation issues in the rear mirror so that it can focus on merchandising initiatives –many of which seem to be paying off," commented Richard Seesel, principal, Retailing in Focus.
The successful redhead website and brand, How to be a Redhead, recently launched its new website and premiered its niche-focused merchandise.
