The anti-Keystone movement originally focused its message on climate change.
Despite Boris Johnson once saying he was pro-immigration, his campaign focused its message on immigration, creating unrealistic and unachievable expectations of what migration figures could be.
Microsoft focused its message today on one central point: that nothing the company did foreclosed Netscape or any other rival from bringing products to market.
For example, Gold's Gym, a fitness chain, focuses its message on career ambition rather than vanity.
The climate movement must focus its message on people, not animals or things, highlighting the scale of present and future human suffering if we don't act.
Obama, like his challenger Mitt Romney, rarely mentioned climate change on the campaign trail, and the White House, early in his first term, decided to focus its messaging on green jobs and clean energy instead of global warming.
The effort promotes J&J's line of acne and skin care products by focusing its messaging around "girls having the courage to show who they really are, and what makes them unique".
While the church has petitioned the Supreme Court in favor of Prop 8, it has focused its public messages about gays on personal issues of respect and love rather than politics.
Rival Tencent has long focused its WeChat messaging service on developing its online-to-offline, working with retailers, taxi app companies and other third parties to integrate services right into the WeChat app.
Although his message focused its scorn on white racists, it also included a number of peculiar generalisations about blacks.
