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Or does it have to do with a recent spate of articles, like this one by Ev Williams on the incessant focus on unique visitors, or this from Nick Denton on the demise of his traffic Big Board, or this from Wired on "buzz-fueled" content startups.
Targeted treatments that focus on unique vulnerabilities exhibited by specific types of cancers can be highly effective.
Focus on unique and overly dramatic voice-overs or action.
Brunch cocktails focus on unique mixes like a Bloody Marvin focusing on white Tennessee whiskey.
Instead, investors are now beginning to focus on unique, actionable data from sources that didn't even exist a decade ago.
Beyond revenue and process improvements, NPPs liberate physicians to focus on unique and critical cases that require their intuition and expertise.
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The recent show at the Metropolitan Museum of Art focused on unique works by Rauschenberg, whereas these pieces are multiples, either limited-edition prints or posters made for mass distribution.
Avedon, who would later become The New Yorker's first staff photographer, in 1992, made a point of focussing on unique characteristics or even so-called flaws in women.
Matt Erskine who runs a boutiqe law practice focusing on unique assets wrote me.
At first glance, Trazzler— a travel site that focuses on unique, local destinations— doesn't seem like an obvious bet.
The company said it's focusing on unique distribution channels and other partnerships, without offering too many specifics.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com