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"Politics is usually serious but we try to focus on fun, joy and love," one of the women says.
So far, Desigual's focus on "fun and profit" is paying off.
Knowles said: "I've always liked H&M's focus on fun, affordable fashion.
Each expert approaches play with TED's signature smarts but keeps the focus on fun.
You might argue that a game's focus on fun makes it frivolous and incapable of explaining serious artistic or cultural content.
At the Whittington hospital in London, I started talking to my colleagues about how we could introduce some time into our day to focus on fun.
Similar(34)
Product planners focus on fun-to-drive aspects of the brand for smaller cars like the Honda Civic and on safe, reliable aspects for cars like the Honda Accord.
If you're stressed about money all the time, no one's really focusing on fun, but how much money they can save.
"Girls' getaways, while focused on fun and celebration, don't have to be one big drinking fest like guys' trips often are".
"They think they're focused on fun.
But both were intensely focused on "Fun Size" that night in Ohio.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com