SRHI items focusing on drinking a second alcoholic drink (30 problem segments) yielded more problems than for drinking alcohol (28), commuting (21), or snacking (19).
Tip No. 3: Focus on drinks, not the food.
Though it does offer a recipe brochure, the recipes focus on drinks like Pumpkin Delight, which combines Pepsi with pumpkin pie filling, vanilla ice cream and brown sugar.
He also says that while this app and many of their recent products focus on drinks and mixology, the company is still dedicated to doing a wide variety of things, and a couple of ideas unrelated to cocktails are already being bandied about between himself and Studio Neat co-conspirator Tom Gerhardt.
The Seagram deal cemented Diageo's decision to focus on drinks, and strengthened its leadership position in the key US market by adding Captain Morgan rum and Crown Royal Canadian whisky to the company's portfolio of products.
Given that heavy drinkers consume larger-than-standard alcoholic drinks, [ 8, 9], and larger SSB drinks contain more sugar, the focus on drink-size assessment and feedback provides an creative approach to reducing harms related to SSB use, particularly where complete abstinence is not possible.
But, there's good reason for the laser focus on sugary drink consumption.
So if you make a great cocktail, focus on beautiful drinks and consider doing a signature punch.
Queer Nation, a group in the forefront of the vodka boycott, recently widened its anti-Russia activities to focus on soft drinks, too.
"These acquisitions will sharpen Diageo's focus on premium drinks and give us further potential to create new value for our shareholders," said Paul Walsh, Diageo's chief executive.
