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She noted that many people focus on moms needing flexibility, "but they don't focus on dad's flexibility".
The anger and depression directed at these fathers was the focus on dad every day along with the unfulfilled hope he would change.
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The business case for a focus on dads has indeed arrived.
On the other hand, Nissan's ads have had a strong focus on dads for several years, so this campaign was a somewhat natural extension of that focus.
The fact that they jumped back into the frenzy of consumerism associated with the most widely watched TV event in the world was a huge undertaking in and of itself, but their choice to focus on dads' struggles to balance work and family made it even more remarkable.
The pilot episode focuses on Dad and Uncle Stevie's misguided good deed.
That's not to say his other two girls don't care, but it's hard focusing on Dad when you're quite this frantic.
"Perhaps that's not the part we should be focusing on, Dad".
Remember to keep the focus more on dad, as opposed to the wants or desires of you and your siblings.
So it's not as surprising that their campaign focused on dads.
A new ad campaign from Mattel focuses on dads and daughters spending time together while playing with Barbie dolls.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com