Public health campaigns should focus efforts at creating demand for oral health care services, for both preventive and curative purposes.
Groupon and LivingSocial, early leaders in O2O commerce, started a wave I wrote about a few years ago, but have historically focused on discounting and creating demand by artificial time or quantity scarcity.
In the UK, ongoing work on renewable energy projects, driven by government environmental commitments and an increased focus on energy security, is creating demand for sector specialist engineers.
These diverse categories include efforts focused on creating public demand for green buildings, cutting down on transportation emissions, reducing consumption of goods and services, and shifting cultural attitudes and norms.
Social mobilization and communication strategies towards social advocacy have been successful where they have been focussed on creating a demand for specific programme outputs, such as promoting the use of Oral Rehydration Therapy (ORT), immunization of children, and promoting growth monitoring of children.
In order to consolidate the gains of the last decade, and contribute to lowering the burden of childhood morbidity and mortality, post-MDG goals for water and sanitation should focus on strengthening key WSH institutions, creating demand and ownership, and fostering sustainable behaviour change.
In contrast, they say, innovators in poor countries keep things simple by necessity, and focus on solving real problems instead of creating demand.
Current approaches have focused on institutional transformation, household behaviours and community action, creating demand for sanitation, increased range of technologies and choices, and improving the funding mechanisms in sanitation and hygiene promotion (3).
Mr. Graham said the public was demanding that any energy legislation from Washington focus on creating jobs, whether by drilling for offshore oil or building wind turbines.
