2. Focus on Coupon Websites Year-round extreme coupon folks swear by their coupon websites.
But today's big news is that Walgreens is now including Aviary photo-editing capabilities within its own apps, which were previously more focused on coupons and prescriptions.
What's more, the company's customers currently include four Fortune 100 companies, six Fortune 200 companies, and four Global Fortune 500 companies, and earlier this year, Augme announced a contract with Smartsource.com, NewsCorp's division focused on coupons, to help lead the company's push into mobile coupons.
And while the initial effort was focused on coupons (because that's an easy way to track how many sales the ads are driving), the technology could also be used to deliver ads that go beyond a static image, say by including a video or a link to more information.
Is a focus on analog coupons the right move right now, with digital deals becoming more popular?
At launch, the service will focus on offering coupons for speciality retailers and restaurants, including brands like Gap, Old Navy, The Body Shop, Tilly's, Travelocity and others.
Unlike Apple's Passbook, which is today focused more on coupons, tickets, loyalty cards and, as the name implies, passes, Google Wallet is a more encompassing initiative that includes support for web and mobile payments (like PayPal), as well as point-of-sale payments, and even in-app purchases of physical goods and services.
With its heavy focus on finding coupon codes, Honey has been missing out somewhat on making itself indispensable those online shoppers who mostly buy from Amazon.
Now that this requirement has been dropped and Wallet has a new focus on loyalty cards, coupons and offers, the company is also bringing it to iOS today.
As to differentiation, the ZenDeals co-founders believe that they are the only — if not one of the few — to focus on aggregating and validating coupons across retailers, whether it be for WhaleShark Media, Savings.com, Walmart, Gap or Amazon.
