WOMMA recognized Zeno Group with an Engagement award for their Seattle's Best "Black Friday Coffee Break" campaign, which focused on a segment of the target - retail workers - by offering free coffee to those working on Black Friday.
Buckingham Security Ltd. is focusing on a segment of the prison market, protective custody inmates, in its plans to build maximum security prisons in Gooding, Ida., and Lewisberg, Pa.
Indeed, much of the 247-page report released in Washington today by Barofsky's office focuses on a segment of the bailout that is only now being put into motion -- an effort to buy toxic securities from banks and other investment groups in which the federal government would provide up to 92.5% of the money.
One might even wonder if too tight a focus on a narrow segment of argumentative partisans can ultimately be counter-productive.
A planner might also focus on a specific segment of a client's finances, such as investment or college planning.
Like other startup lenders, CommonBond sees its initial focus on a certain segment of the population — in this case, at its inception, college students seeking professional degrees — as a gateway to selling other financial products.
One possible solution is to first focus on a small segment of the spectrum.
This effort must focus on all segments of the pathways, all stakeholders, and the potential of all programs, whether targeted at underrepresented minorities or at all students.
The case sets Dell's direct model, internet strategy and management of information into historical context by first describing the computer industry's shift in the mid-80's from vertically-integrated corporations like IBM, DEC and NCR to a collection of horizontal "slices" focused on a distinct segment of the industry's value chain.
So while it may be true that Airbnb helps many hosts pay their mortgages, that is a statement that only focuses on one segment of the housing market and ignores the impact of higher short-term rental cash flow on the rest.
