Eye tracking probes user's perception of real-time reaction to products, while conventional methods (i.e. interviews, focus group, questionnaires and so on) have generally failed because they depend on users' willingness and competency to describe how they feel when they are exposed to a product.
Using an action research framework with mixed methods, data were collected from individual interviews, a focus group, questionnaires, email communications, minutes from relevant meetings and field notes.
Six focus group questionnaires, composed of semi-structured questions, were designed to ensure that the objectives of the pilot projects for different target groups and beneficiaries were adequately addressed.
The final focus groups questionnaire consisted of an opening question (icebreaker), six transition questions and three key questions.
Multiple data (focus groups, questionnaire and spontaneous feedback) were analyzed using deductive content analysis and descriptive statistics.
This final questionnaire took 12 minutes to complete, compared to the 30 minutes needed for the pre-focus group questionnaire.
"Squeezing" and "pressure" were the least likely sensations on the NPSI to be elicited spontaneously on the pre-focus group questionnaire.
Table 4 summarizes the spontaneous, independent report of symptoms by subjects on the pre-focus group questionnaire, as described in Methods.
Changes in pre- and post-focus group questionnaire responses were assessed using the Wilcoxon signed rank test for non-normal distributions.
All sensations covered in the NPSI were mentioned spontaneously as being most bothersome on the pre-focus group questionnaire except for squeezing.
Seven were unemployed and nine reported being disabled; of these 16, more than half (n = 10, 62.5%) felt this was due to FM. See Table 2 for demographic characteristics and Table 3 for self-reported sleep disturbances experienced within the previous week as reported on the post-focus group questionnaire.
