focus group

USAGE SUMMARY

'focus group' is a perfectly correct and usable term in written English, and can be used in any context to refer to a group of people who meet together to discuss a specific topic.
For example, "Our marketing team conducted a focus group to get feedback on their new advertising campaign."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

"In Focus," group show.

The New York Times

It's a living focus group".

The New York Times - Sports

"It's basically a focus group".

The New York Times

A focus group?

The New York Times

Welcome to the new focus group.

The New York Times

A focus group of transgender people?

Independent

Let's have a focus group".

The New York Times

Perhaps through a neighborhood focus group.

The New York Times

It's the biggest focus group ever assembled!

The New York Times - Arts

UDOVITCH -- A focus group demanded less redemption?

The New York Times

The world is not a focus group.

The New Yorker

Expert writing Tips

Best practice

When describing the purpose of a "focus group", be specific about the type of feedback you are seeking (e.g., product usability, marketing campaign effectiveness) to ensure clarity.

Common error

Avoid using "focus group" when referring to a general meeting or discussion. A "focus group" is specifically assembled for targeted research or analysis, not just for casual conversation.

Linguistic Context

The primary grammatical function of "focus group" is as a noun phrase. It typically acts as the subject or object of a sentence, referring to a specific group of people assembled for a particular purpose. Ludwig AI confirms its usage across diverse contexts, as seen in various examples.

Expression frequency: Very common

Frequent in

Science

34%

News & Media

34%

Formal & Business

6%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "focus group" is a commonly used noun phrase that refers to a group of individuals assembled for targeted research or analysis. Ludwig AI confirms the phrase is grammatically correct and applicable across diverse contexts, particularly in news, science, and business. As highlighted in writing guidance, it's crucial to differentiate a "focus group" from general discussions, emphasizing its specific purpose in data collection. Related phrases such as "discussion group" and "target audience panel" offer semantically similar alternatives. Overall, "focus group" remains a valuable term when accurately describing a methodology for gathering targeted feedback.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Discussion group

Refers to a group assembled for discussion, highlighting the interactive aspect but less specific about the purpose.

Target audience panel

Emphasizes the specific demographic being consulted, focusing on their role as the intended recipients.

Consumer research panel

Highlights the market research aspect and the role of participants as consumers.

Feedback session attendees

Focuses on the act of providing feedback and the people attending the session.

Opinion gathering assembly

Stresses the collection of opinions from a gathered group.

Customer insight circle

Emphasizes gaining insights about customers within a group setting.

Market analysis cohort

Highlights the analytical aspect of studying a group for market purposes.

Public consultation group

Focuses on seeking input from the public on a specific issue or product.

Advisory board

Refers to a group providing advice, but it is typically more formal and ongoing than a "focus group".

Study participants

Highlights the role of the people contributing to the study but lacks the focused discussion element.

FAQs

How is a "focus group" used in market research?

In market research, a "focus group" gathers opinions on products, services, or advertising campaigns. It provides qualitative data, revealing consumer perceptions and attitudes. The gathered data informs business strategies and product development.

What are some synonyms for "focus group"?

Depending on the context, you could use "discussion group", "target audience panel", or "consumer research panel" as alternatives.

What is the structure of a typical "focus group" session?

A typical "focus group" session involves a moderator guiding a small group of participants through a series of questions or activities related to a specific topic. The session is usually recorded and analyzed to gather insights.

What makes a "focus group" different from a survey?

A "focus group" provides qualitative data through interactive discussions, while a survey gathers quantitative data through structured questionnaires. "Focus groups" offer deeper insights but involve fewer participants compared to surveys.