The best brand homes do both of these, while focusing equal attention on the audience itself.
It goes beyond previous treatments that focused only on evolution to give equal attention to other areas, such as molecular and developmental biology.
"Oncologists are understandably focused on survival, but they need to pay equal attention to the quality of life people experience during and after treatment," said senior author Peter Ubel, M.D., the John O. Blackburn professor of business administration at Fuqua.
This is similar to scolding the media for focusing on the one plane that crashes and not giving equal attention to all the planes that land safely.
The Bush administration's peace efforts, which now focus heavily on Palestinian terrorism, will fail if they do not give equal attention to ending Israeli settlements as part of a much-needed, comprehensive strategy for peace.
For that reason, the global transition away from stavudine-based regimens has focused on adult services, while children on stavudine-based regimens have not received equal attention.
Not every borough got equal attention.
Another explanation probably deserves equal attention: spin.
Equal attention was paid to developing seaborne trade.
Mr. Biden took pains to devote equal attention to Mr. Medvedev and Mr. Putin.
