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By manipulating whether "Black" or "White" was the focal category on a names-based racial IAT, the present studies addressed this very issue.
Recent work on the mere acceptance effect shows that, if one of the categories is the focus of attention, then an apparent preference for the focal category can emerge on the IAT, even when no such preference actually exists.
We wished to see which of the categories were transcriptionally distinct from the others, and made comparisons of the focal category vs all of the others.
Importantly, patients in the focal category had the best renal outcomes and those with sclerotic lesions had the worst renal outcomes.
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The 'good' combinations (good + nutritional supplement and good + doping) were fixed as focal categories.
Contexts were evoked by asking consumers to think of the last time they ate/drank the focal product category or by imagining a specific consumption situation where product consumption would take place (e.g., breakfast on a weekend morning).
In this way, the driving forces are placed within the aspects or focal aspect category, but they are not assimilated to the aspects under assessment (the critical aspect).
We used linear contrasts to determine the number of differentially expressed genes between the focal behavioral category and the other behaviors.
In order to allow analysis of mortality data: (1) the no detection and low-intensity focal disease categories were combined and (2) the focal diffuse and diffuse categories were combined.
These approaches can be divided into two main categories, focal quality measurement techniques and wave modeling approaches.
By tracking focal product, brand and category WOM we were able to see whether seeding a product resulted in not only increases in focal product WOM (as you would expect), but also how it affected brand and category WOM.
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