The background: Sunny spring weather, meet fluffy summer pop.
But Mr. Marshall and others were dead set against having someone they regarded as a fluffy, pubescent pop star in a role that required a brutal edge.
The cracker-barrel view of the 1960s is of a glossy, fluffy, upbeat pop time but, like many records released in that decade and during 1966 in particular, Happy New Year partakes of a distinctly negative, if not hostile, spirit.
Although he started the decade as a fluffy salsa pop star, by the mid-80s he was fusing dynamic synth music to Spain's traditional slow-burning ballad style with unmistakable gravitas.
It featured clunky low-tech special effects and the fluffy-haired pop star Rick Springfield as its shape-shifting central protagonist Chance.
Saint Etienne's forte is self-consciously fluffy dance-pop: Nothing Can Stop Us is the perfect example, rampaging along joyously on an old Dusty Springfield sample, delirious and knowing in equal measure.
Evan Sawdey of PopMatters called it a "lightly dorky" song, and Stephen Thomas Erlewine of Allmusic deemed it as a "fluffy dance-pop at its best".
They were best known for fluffy, hook-laden pop disco, but their back catalogue was packed with other stuff: music that was far weirder, darker and more intriguing.
However, we do know that these fluffy little kernels, popped without oil, salt or butter, are absolutely delicious.
It sums up all the criticism leveled at PC Music from those who claim it signals the death knell for pop – unashamedly cute, fluffy and contrived – and the crowd go wild for it.
