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We've all seen established brands flounder when they lose the ability to innovate; it's exactly the same for individuals.
They believe that the project is especially misplaced in Honduras, a country crippled by weak state machinery and courts that flounder in the face of organised crime.
In the cut-throat markets for consumer goods, for instance, two or three well-run companies dominate, while hundreds of other state firms flounder.
That points to one reason the fledgling revival of the vaccine sector may yet flounder: politics.Even in market-minded America, vaccines are seen as a public good, so firms must tread carefully as they try to secure sweeping mandates and squeeze massive profits out of costly new vaccines.
He is as confident of the future of Japanese cuisine as he is at manipulating the morsels of mackerel, flounder and tuna perched on rice which draw a steady flow of devotees to his restaurant in Tokyo's Ginza district.
Rudy Giuliani leads in every national poll but confronts the problem that it is almost impossible to win nationally if you flounder in the early primaries.Two other candidates have a chance of shaking up the Republican field.
Why do so many black children flounder in school?
The next time England flounder, its fans will wonder if Kevin could have done better.
They have lost their liberal way and now flounder in a state of constitutional confusion.Since the French tend to get their way, once their executive has decided what it wants, it is their model that is being projected on to Europe.
But without a much bigger, long-term investment programme, Ukraine's economy will continue to flounder.
But despite their relative success they have watched Citi's stock price flounder since 2001, dragged down by its flailing retail side.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com