The seventh-floor premium rooms show you why: sleek, angular black surfaces, private terraces with views of Lisbon's glittering nighttime hills, and deep white Duravit bathtubs by Philippe Starck that twinkle with lights of their own.
Flats and studios above the 19th floor have "premium features" such as contemporary furniture, wooden flooring, washer/dryers and flat-screen TVs.
Instead of leasing whole buildings, they are taking floors of premium space in Reston Town Center, the 80-acre mixed-use development that serves as the toll-road corridor's downtown.
Head-and-shoulder massages will be available for guests on premium floors.
Rooms on the sixth floors have the premium views of the city's famous cathedral.
Beginner level: Alberta Premium.
If you want the best people-watching seats, take up residence at one of the booths and banquettes surrounding the dance floor and opt for premium bottle service or tableside mixology.
A similar dispute is simmering at Marks & Spencer, which reduced the earnings of about 10% of its shop-floor workers by cutting premium payments for those working antisocial hours in July.
Space on the fifth floor is already at a premium; on opening day the gallery was thoroughly logjammed, and it will probably get worse.
IN Tokyo, where cafe floor space is at a premium, some bars are abolishing tables and chairs altogether and stacking customers vertically along a bar.
It could have signed up to Fairtrade, an international social movement that promotes the payment of above-market prices to producers of agricultural commodities in developing countries by setting a floor price, with an additional premium that goes to farmers for reinvestment and social projects.
