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When the market for sugar-sweetened carbonated soft drinks began to decline in the late 1990s giants such as Coca-Cola and PepsiCo knew their future lay in flogging water.
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No, not the media - I'm referring to the woolly world of "alternative medicine", and specifically to the branch concerned with passing off posies as penicillin, and flogging flavoured water as a miracle cure.
And it's tough to condemn his methods, considering Nasa is probably, at this very moment, flogging the Martian water reserves to Nestlé.
Together, and then by myself, we flogged the waters of five ranches starting near Aspen and moving north to Steamboat Springs and the Wyoming border.
We flogged the slow water and we flogged the fast water.
Meanwhile, they would either flog Runnymede's waters or visit Carter Camp -- recently acquired by the Cullmans -- on the Kedgewick River, which, like the Upsalquitch, is a tributary to the Restigouche.
Sony is testing the waters with a foldable tablet, and Readius has been flogging their flexible device for a while now.
One of them left a sickening account of watching a flogging on the wooden block ('six cuts that sounded like the splashings of so many buckets of water') comparable in brutality only to a public execution.
But flogging is still flogging.
Answer: Flogging.
Flogging is also illegal.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com