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First, its flight-browsing features are not quite as flexible.
When travel startup Hipmunk launched five years ago, its big selling point was a better interface for searching and browsing flights.
In a gesture to uneasy visitors to its Web site (www.expedia.msn.com), it recently stopped insisting that they register and provide personal information before browsing for flights, car rentals and hotel rooms.
You can browse flight search results not only by lowest prices, but also by G-Factor simply by clicking buttons at the top of the page.
Only 1% of a typical travel site's visitors buy a flight, hotel or holiday before browsing away.
Hipmunk, the travel search engine that allows users to browse flights by a creative combination of factors like "agony" (price, duration, plus number of stops), has turned its attention to sorting hotels.
Plus, while apps from companies like Kayak or Travelocity made it somewhat easier to browse flights and hotels, they shuttled you off to mobile Web pages to squint at the purchase and travel documents.
After placing my dinner order, browsing through the in-flight magazine, and checking out the goods in my amenity kit - ah, they come with a shoehorn now! - I cozied up with the provided down blanket and fluffy pillow, all perks of the Westin Heavenly In-Flight Bedding program.
"Since the main reason people are in the airport is to get on a plane, shoppers may be reluctant to wander around the airport browsing the stores for fear of getting lost and missing their flights".
I start by browsing.
Clive was just browsing.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com