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In fact, it plans to unveil a less expensive "infrequent flier" plan later this year.
Delta Airlines is the latest airline to form a partnership between its frequent flier plan and a mortgage company.
And Mr. Milton cites achievements like building the airline's frequent flier plan up to 6 million members, impressive in a country with fewer than 25 million adults.
Members of FlightFund, America West's frequent flier plan, can see information about their accounts, including mileage balances and membership level, through www.americawest.com.
Participants in Northwest Airlines' frequent flier plan receive 250 WorldPerks miles for each stay at a Best Western International hotel in North, Central or South America.
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"Frequent flier plans are massively popular," he said.
In an effort to promote their Web sites, several airlines are offering bonus miles to members of their frequent flier plans for booking on-line or for otherwise using the sites.
It has led the industry in restructuring popular frequent flier plans to make them less costly to operate and more difficult for merely occasional travelers and those who only buy cheap tickets to earn free trips and upgrades.
American, which operates the world's largest frequent flier program, planned to have only 12 date restrictions on its network this year, with none in Japan and Europe.
United's program is called Silver Wings Plus and is open to people aged 55 and over who belong to the airline's frequent-flier plan.
American Airlines, which originated the frequent-flier plan with its AAdvantage program in 1981, charges a $50 fee for the transaction.
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