The only criticism of this defense is that there are other more flexible ways to compete.
Powerful consumer technology is enabling time-poor consumers to manage their lives in infinitely flexible ways.
Both options present more flexible ways to find the perfect hotel.
Unlike slogans and speeches, literature encourages people to discuss their differences in more thoughtful and flexible ways.
One bill will introduce more flexible ways of dealing with young offenders and better protection for vulnerable witnesses.
For vulnerable people with health issues, he says, courts needed more flexible ways of implementing justice and more options than just prison sentences or fines.
Do we need to think more like commercial companies such as Google and Timpson, who have come up with manifestos for more innovative and flexible ways of working?
He argues that advances in software and electronics hold the key to micropower, as they offer new and more flexible ways to link parts of electricity systems together.
New types of generating capacity, and changing patterns of demand, also require so-called "smart grids" to manage supply in more flexible ways.
The current weakness in prices will eventually force the oil majors to strain themselves to find cheaper and more flexible ways of working, however.
As digital businesses continue to present us with new, more flexible ways of delivering services to the consumer, so new frameworks must be put in place to support these businesses.
