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Flexible displays also offer greater durability for consumers.
The Readius is not the only entry in the area of flexible displays.
When flexible displays are cheaper and better, electronic books may become as ubiquitous as paperbacks.
Her firm forecasts that the total market for flexible displays will grow to $2.8 billion by 2013.
Mr. O'Rourke defined flexible displays as "different than a BlackBerry or notebook," with their traditional glass backings.
Flexible displays are on the horizon, with LG and Samsung producing OLED screens that can be bent and flexed.
So flexible displays are good for consumers because we will be able throw our gadgets around a little more.
But well before then, cheap, ultra-thin and flexible displays will change the way we see the world.
Mr. Iuliano said he has also heard from at least one watch manufacturer who is interested in using the flexible displays on the wristbands of high-tech watches.
At a recent demonstration at E Ink's headquarters here, the company showed prototypes of flexible displays that can create rudimentary colors and animated images.
The process, reported in Nature, may not be suitable for the most intricate silicon chips, but may someday prove useful for making flexible displays and other microelectronic devices.
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