But one of the flavour experts at Firmenich successfully trained his palate to find the taste of truffle by treating it to regular truffle hits over an 18-month period.
Critics say its main quality is ease of use for the brewer, but many educated drinkers – among them Mark Dorber, cellarman and an expert on beer flavour – believe it does taste better than its rivals, citing its creamy, biscuity flavour and its softer, rounder and fuller character.
The Flavor and Extract Manufacturers Association FEMAA) expert panel has served as the primary body for the safety evaluation of food flavourings since 1959, through GRAS assessment of flavouring substances, which often utilises the TTC approach.
If you put red colouring in white wine, for example, even wine experts perceive the flavour differently.
Here's a flavour of her full piece: Experts – not least at the Bank of England – are divided about whether the current uptick is sustainable.
One might expect a consumerist flavour from a memoir by retail expert Mary Portas, television's "queen of shops", and she doesn't disappoint.
Professor Edmund Rolls, one of the world's leading experts on the psychology of flavour, kindly gave me some background information on the subject.
Culinary experts have praised its unique flavour, although the chemistry responsible is not fully understood.
In 2000, the Committee of Experts on Flavouring Substances (CEFS) evaluated estragole and recommended a limit of 0.05 mg/kg (detection limit).
Both were rated highly by experts for their classic full-bodied flavour.
