Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
flattery
Grammar usage guide and real-world examplesUSAGE SUMMARY
The word 'flattery' is correct and usable in written English.
You can use it to describe excessive and insincere praise of someone. For example: "He was always using flattery to try and get what he wanted from people."
✓ Grammatically correct
News & Media
Formal & Business
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
59 human-written examples
Apple's chief designer Jony Ive also recently hit out at Xiaomi's alleged copying, dismissing suggestions of flattery saying "I think it is really straightforward.
News & Media
It's a narrative that was enunciated by Apple's head of design Jonathan Ive, who when asked about the company last October was blunt: he "didn't see [the similarities in design] as flattery" and called the superficial similarity in appearance of Xiaomi's phones and software "theft" and "lazy".
News & Media
Apple's chief designer, Jony Ive, has criticised companies that copy Apple's design calling it "theft" and "lazy" and certainly not "flattery".
News & Media
She didn't mind that, I mean, nobody minds a bit of flattery, do they?
News & Media
The fact that the flattery is unrelated to the facts is neither here nor there.
News & Media
They say imitation is a form of flattery – but the Fondation Le Corbusier doesn't see it that way.
News & Media
Nor is he driven by ambition and head-turning flattery like Javid, who had the job before him.
News & Media
"We'd decided it was a new form of flattery," Hank explained.
News & Media
After all, imitation is the sincerest form of flattery, as the Chinese continue to demonstrate, so go ahead and build an homage to your favourite architect – and make it a bit bigger than the original while you're at it.
News & Media
Apple's chief designer Jony Ive recently hit out at Xiaomi's alleged copying dismissing suggestions of flattery saying "I think it is really straightforward.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
1 human-written examples
Despite the self-flattery, there was an element of truth in it.
News & Media
Expert writing Tips
Best practice
When describing flattery, consider using adjectives to specify its nature, such as "crude flattery" or "subtle flattery", to provide more context.
Common error
Avoid mistaking genuine appreciation for "flattery". Ensure your praise is sincere and specific to the person or situation, rather than generic and exaggerated.
Source & Trust
86%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
"Flattery" functions primarily as a noun, referring to the act of giving excessive or insincere praise. Ludwig confirms this usage, showcasing examples where "flattery" is the subject or object of a sentence, highlighting its role in describing a behavior or action. This aligns with its dictionary definition as excessive or insincere praise.
Frequent in
News & Media
50%
Formal & Business
30%
Science
10%
Less common in
Academia
5%
Encyclopedias
3%
Wiki
2%
Ludwig's WRAP-UP
In summary, "flattery" is a noun that describes excessive and often insincere praise, typically used to gain favor or manipulate someone. Ludwig AI confirms that "flattery" is grammatically correct and widely used, although it often carries a negative connotation. The most frequent contexts for "flattery" are news and media and formal business settings. When writing, it's important to distinguish between genuine appreciation and "flattery", ensuring your praise is sincere and specific. Avoid overuse to maintain credibility. Synonyms include "adulation", "ingratiation", and "sycophancy", which can be used to convey varying degrees of intensity and insincerity.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
adulation
Implies excessive admiration or praise, often to the point of being servile.
ingratiation
Suggests an attempt to gain favor through deliberate charm and flattery.
sycophancy
Highlights the servile and self-seeking nature of the flattery.
servile praise
Emphasizes the submissive nature of the praise given.
obsequiousness
Focuses on the fawning and overly compliant behavior associated with flattery.
empty compliments
Highlights the insincerity and lack of substance in the flattery.
insincere praise
Directly points out the lack of genuineness in the praise.
buttering up
An informal idiom describing the act of flattering someone to get them to do something.
sweet talk
Implies using charming or flattering words to persuade someone.
blarney
Suggests skillful and persuasive flattery, often with a touch of Irish charm.
FAQs
How can I effectively use "flattery" in a sentence?
Use "flattery" to describe insincere or excessive praise meant to gain favor. For example, "He used "crude flattery" to try and get a promotion."
What are some alternatives to the word "flattery"?
You can use alternatives like "adulation", "ingratiation", or "sycophancy" depending on the specific context and nuance you wish to convey.
Is "flattery" always negative?
"Flattery" often carries a negative connotation due to its association with insincerity and manipulation. However, in some contexts, it can simply refer to excessive praise without necessarily implying malicious intent.
What's the difference between "flattery" and a compliment?
A compliment is genuine and sincere praise, while "flattery" often involves exaggeration or insincerity to gain favor. The key difference lies in the intent and genuineness behind the praise.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
86%
Authority and reliability
4.5/5
Expert rating
Real-world application tested