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Nintendo has cut its sales forecasts for flagship devices, including the newly launched Wii U console.
The company sold 74.8m of its flagship devices in the final three months of 2015, below analysts' expectations.
He pointed to the Droid Incredible, the Thunderbolt and the Rhyme as flagship devices that have helped improve the company's stature in the industry.
Apple has been pumping out new versions of its flagship devices for so long now that it's a question of which month, not whether, it will introduce new iPads and iPhones.
But it's easy - and wrong - to see its flagship devices such as the Galaxy S3 and Note 2 and think that those made up pretty much all of the 63.7m sold.
In contrast with Samsung's sales, which include mid-tier and budget models as well as flagship devices, Apple's flagship-only strategy has resulted in high margins at volume, which was reflected in this week's record quarterly profits.
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The company was merged in with the wider team at Nest, Google's smart home subsidiary, and it immediately stopped selling its flagship device.
This is a highly innovative, flagship device that will act as a much needed halo product for Windows 10 and the broader PC market".
Mr. Weber said both Nokia and Microsoft will increase their ad spending, and AT&T has said the Lumia 1020 would be its flagship device for the back-to-school season.
Increasing the stakes in the smartphone battle, the South Korean manufacturer showed off the Galaxy S IV, the latest version of its flagship device, on Thursday in New York, Brian X. Chen and Nick Wingfield report on Friday in The New York Times.
TOKYO — Nintendo said on Wednesday that it expected to sell far fewer units of its Wii U game console than it had anticipated, reducing the sales outlook for its flagship device just two months after its release.
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