In keeping with fashion week trends, the show was streamed live in the window of Topman's flagship Oxford Circus store and on its website, where for the first time select pieces could be purchased immediately.
If you want to star in a piece of fashion week then grab a friend, take a picture, upload it to Instagram with the #Topshopwindow hashtag, and you'll pop up in its flagship Oxford Circus store window.
Moss launched the range at Topshop's flagship Oxford Circus branch in central London on Tuesday night, where small shoppers' queues began to form at around 1pm to get their hands on her 15th collection - the first since 2010 - for the brand.
The other week, I found myself on the third floor of Topman's flagship Oxford Circus store, being shown their range by a man called Adi, keen to let me in on Topman's attempt to court an older market than their standard 18-24-year-old 18-24-year-old 18-24-year-old 18-24-year-old
Soon Topshop's flagship store at Oxford Circus became their first port of call on each visit to London.
Cleaning teams were also in force outside Topshop's flagship store in Oxford Circus, targeted by protesters who threw paint, fireworks and smoke grenades in protest over allegations of tax avoidance by big businesses.
Topshop's flagship store in Oxford Circus has been playing host to a Chirp and Twitter garden that shoppers can walk through and receive exclusive content about the catwalk show.
With vintage sweaters hanging from the ceiling and art books lining the walls, this is the nerve center of the Brooklyn Circus, whose flagship store is just a few dozen steps away, and which is a key collaborative partner for Street Etiquette, which began as a basic beautiful-things blog in 2008 but is now one of the foremost online repositories of black style.
SegaWorld shut its UK arcades including its flagship Trocadero offering in London's Piccadilly Circus.
By 1891 Thomas had brought his sons into the business and with a partner opened up in London, a couple of blocks from the group's current flagship store at 18-22 Haymarket, near Piccadilly Circus.
