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As fixed-line telephony goes the way of the telegraph, operators are pouring money into mobile-telecoms and broadband internet.
The campaign, which has a rumoured launch date of February 14, is to promote Virgin Media's "quad play" of services - mobile, TV, broadband and fixed-line telephony.
Structural separation of different services like broadband Internet access and fixed-line telephony has worked well in Britain, the commissioner said.
Rather as Africa ignored fixed-line telephony and jumped straight to mobiles, so China might benefit from "latecomer advantage" in the field of freight transport.
One is that the Spanish economy is in a mess; the other is that most of its business is old-fashioned fixed-line telephony.
Mr Ecevit and his coalition partners this week promised to speed up the sale of Turk Telekom, the state-owned monopoly of fixed-line telephony.
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For BT, best known for its fixed line telephony, fixed line broadband and pay TV businesses, the merger marks a major return to a prior cellular playbook.
But whether or not it goes ahead, the NTL-Virgin Mobile flirtation illuminates three big trends in telecoms.The first is the race, now under way between cable operators and traditional telecoms firms, to provide a "quadruple play" package of fixed-line telephone service, broadband internet, television and mobile telephony.
PITY the poor old fixed-line telephone.
The old fixed-line telephone companies should be trembling.
Deregulation has given Germany some 70 fixed-line telephone operators.
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