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"Trying to fix a business with price increases is not a panacea".
"We're trying to fix a business and run a business at the same time," Mr. Mack said in an interview.
Mr. Orcel has had a mandate to fix a business that had suffered from losses, legal scandals and dwindling morale among some staff members.
He must fix a business that had lost $130 million in six months before he arrived, in an industry whose worldwide revenue is down 22% in four years because of piracy, structural problems and a shortage of hot new talent.
Where it can't fix a business, it will pull the plug as it did recently in North America with the decision to abandon traditional family sedans like the Ford Fusion.
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That's enough to persuade people all along the line that it's worth fixing a business meeting or taking a tourist trip.
In a business such as construction, where contracts rarely run for longer than two or three years and the poison can flushed out of the system quite quickly, it is usually better to fix a troubled business than to sell it in a weak moment.
How do you fix a sick business in an ailing industry?
Money has no insights on how to fix a broken business.
In the end, none of this effort was enough to fix a poor business model and it caused serious burnout.
After all, it's similar to several other programs, where some expert is called in to fix a failing business in two or three days.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com