Though a growth mindset should be adopted into the culture from day one and baked into the product, growth hacking is primarily a post product-market fit enterprise.
The long-ago life-and-death dramas I'd been picturing could not fit here; enterprise and time had painted out the past.
Anturis is an IT-monitoring service for the small business market (SMB) that launched this week at the Parallels Summit with the intent of providing a service that fits between enterprise software and open source offerings.
"In the world of digital health 1.0, people have made great products that people want to use and share with friends, but they haven't fit with enterprise level health programs," Duffy says.
Anturis, as TechCrunch's Alex Williams reported earlier this year, is an "IT-monitoring service for the small business market," that wants to provide "service that fits between enterprise software and open source offerings".
"It's important that a company do something not only out of a social responsibility but how it fits its core enterprise," she said.
But those tools may not fit at an enterprise level.
The key is trying to find tools who fit both the enterprise and consumer space.
So how does the social enterprise fit into Accel's longterm strategy?
The company's mobile enterprise push is evident across its developments for iPad — the addition of split-screen work in iOS 9 and potentially larger tablets both indicate that Apple wants iPad to fit better into enterprise environments.
Complexity comes with the cloud and its fit with enterprise data centers.
