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Running has been a popular target for fitness focused wearables up to now, with fitness bands and running-focused smartwatches mushrooming forth as forerunners of the nascent wearables category.
That said, the new watch is even more fitness focused than its predecessor.
Back in April Nokia announced it was buying health and fitness focused gadget maker Withings for €170 million (~$190M).
The app allows users to record their jogging distances and times, and in partnership with other fitness focused apps/devices, manage a host of additional health related activity, such as weight loss and strength training.
The second-gen bluetooth earbuds are fitness focused much like their predecessor, but improvement on features like battery life help them transform into a product for everyday use — just as one would hope for a $200 headphone.
Along with a whole bunch of in-car GPS devices (yes, people still make and buy in-car GPS devices), the navigation-turned-wearable maker is expanding its fitness focused offerings with the addition of a trio of new Fenix multisport watches the Fenix 5, 5S and 5X, which are, as the name implies, all variations on a theme.
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(Angie, chiropractic patient, Tucson) Some participants talked about expectations for improvements in their physical fitness, focusing most frequently on muscle strength, flexibility, and overall fitness.
The Gear S also continues the company's fitness focus with a heart beat sensor, UV monitor, barometer and motion sensors for monitoring activity and connecting to Samsung's S Health app.
The Elite Sport carries the company's recent fitness focus into a familiar form factor.
Similar images popped up late last year, but these actually show the thing powered on, betraying the same fitness focus that dominated the company's abandoned Band wearables line.
We've heard from 9to5Mac that the iWatch will have a health and fitness focus, working with a new app that will come pre-installed on iOS 8 called "Healthbook".
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