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iFlix isn't alone in sensing a first mover opportunity in Southeast Asia.
"If they execute well and take advantage of their first-mover position, Halfbrain has every opportunity to be the Microsoft of the web," says Bill Krause, former president of 3Com coms and one of Halfbrain's initial backers.
The app ecosystem is still in its infancy stage, which makes it a ripe opportunity to establish first-mover advantage.
But Wilkins said the team has built algorithms that will make it work, and that the emergence of VR as a new platform gives Emergent VR an opportunity for a first-mover advantage.
First-mover advantage soon passes.
"There is first-mover advantage.
Everyone is vying for first-mover advantage.
For now, Groupon has first-mover advantage.
He certainly has the first-mover advantage.
In China, first-mover advantage has often turned into first-mover curse.
"The first-mover advantage is always there," he said.
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