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Bloomingdales, for example, was one of the first retailers to test a social retailing system in its New York flagship store last year, and Mitsukoshi, a Japanese department store chain, began experimenting with an "intelligent fitting room" in 2004.
At first, retailers were pleased.
First, retailers enticed struggling consumers with deep discounts.
First, retailers are being over-cautious - like John Lewis - risking social media backlash.
The firm may have been one of the first retailers to sell mobile phones (back in the 1980s, naturally) and it may have sold 73m since then.
Argos, one of the first retailers to launch Black Friday on November 20, suffered from website outages on its first day of sales.
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J. C. Penney was not the first retailer to be astonished by the brilliance of this realization.
It was the first retailer in Spain to use bar-code scanners.
CVS Caremark is the first US pharmacy – but not the first retailer – to pull tobacco products.
It becomes the first retailer in the UK to sell only LEDs for lighting.
J. C. Penney isn't the first retailer to go this route -- it's just the biggest.
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